Your company in Chinese social media
in Chinese social media.
A way to communicate with
B2B and B2C audiences
In a country where 97% of internet users access it via mobile, Chinese social media are an obvious and leading channel for effective business-to-customer communication.
Companies have the opportunity to set up official accounts on platforms, but their registration and operation are strictly regulated. One of the primary requirements for successfully applying to open such an account is submitting a local business license — a document registering a Chinese entity, either domestic or foreign-invested, under which the account will be registered.
A company’s presence on Western social media is of little use in China, as access to these platforms is blocked there. Moreover, communication targeted at Chinese audiences must be handled very differently from how it is typically done in the broader Western context.
Benefits of having
your own official channels
on Chinese social media
You are addressing your marketing message right in the heart of China, where your customers or suppliers are.
You are building a base of followers, which increases in value for your business every day.
If you export to China, you have the perfect channel for communication with customers.
If you buy from China, you are building an excellent tool for gaining the attention of suppliers and inviting them to cooperate.
You are easily accessible to the Chinese.
Setting up a company account on Chinese social media is more complicated than on popular global platforms.
Here’s why:
