Representative office in China

A permanent representative office for a company or sector of companies in China, even without owning a company behind The Great Wall.
scroll

A permanent presence in China enables companies or entire sectors to achieve strategic advantages for those who are serious about doing business in China and Asia.

A local office in China provides easier access to customers and suppliers, facilitates relationship building, enhances market analysis, and enables participation in key industry events. Given the rapid pace of China’s development and its impact on technologies and markets, including its domestic market, a regional office is becoming not just an option, but often a necessity.

An office in China is more than just growth in the local market – it’s a gateway to all of Asia. Proximity to key markets and operational convenience provide you with an advantage that cannot be achieved while operating from Poland.

Who is this solution suitable for?

For companies with multiple brands in their portfolio.

For groups of companies within a specific sector (e.g., cosmetic companies, agricultural machinery manufacturers).

For groups of companies within a specific distribution segment (e.g., manufacturers of products for the HoReCa or veterinary sector).

A constant presence in the market, close to the events.
Close access to clients, the market, government officials, and industry associations.
Trade fairs, conferences, networking.
One location, variety of choice
Contacts and alliances.
Market analysis and reports
A gateway to Asia

Overcome prejudice, unlock synergy!
You’re probably thinking - collaborate with my competitors?!

What?! Establish a representative office jointly with competitors?

Absolutely not! We don’t get along with them! They’d find out about our products!

How can I be sure that it’s my product being promoted? I’ll invest, and they’ll be the ones making the sales.

The truth, however, is different.

If your product stands out, it will achieve higher sales through collaboration than it would through individual promotion.

When it comes to China, remember—it’s not about you; it’s about the Chinese client. Chinese clients would rather meet with one representative handling 30 companies than engage with each company separately.

By working together…

…you can achieve more. It’s easier to fund activities and marketing. It’s also easier to build long-term bilateral relationships.

…you can launch your own showroom or sample warehouse.

…you can set up a small shared goods warehouse, which is especially useful in the initial stages of entering the market.

…you operate collectively, which is very much in line with Chinese culture and highly understandable to the Chinese.

Interested in talking about a representative office?
CONTACT US
FAQ

Frequently asked questions

Not finding the answer to your questions? Contact us.

CONTACT US
Is it possible to establish a representative office in China without having a company there?
How many employees should a representative office have?
A constant presence in the market, close to the events.

Having a representative office in China allows a company to position an employee at the very center of market and industry events. This ensures constant access to the latest market information, current trends, and competitor activities. Such a presence enables swift responses to changes and better adaptation of strategies to local realities.

Close access to clients, the market, government officials, and industry associations.

Local representatives operate within the Chinese work system and time zone, making them easily accessible to clients and ready for meetings on short notice. Their responsibilities can include not only day-to-day client service but also building relationships with public administration, monitoring changes in industry regulations, and actively participating in industry associations. Such an on-the-ground presence gives the company an advantage in understanding local requirements and strengthening its position in the market.

Trade fairs, conferences, networking.

A representative office located in China can participate in numerous trade fairs and industry conferences, ranging from the largest events to those held in smaller cities. This enables the company to systematically gain market insights, learn about new technologies and solutions, and build a strong network of contacts. All of this translates into tangible benefits for clients and partners collaborating with the representative office.

One location, variety of choice

One of the often-overlooked advantages of having a local representative office in China is the ability to showcase the full range of a company’s or an entire sector’s offerings in a single location. A well-prepared local employee becomes a valuable support for Chinese clients, making it easier for them to explore the offerings in a convenient and accessible way. This type of representation is far more efficient than individual visits to separate companies, saving time and enhancing the ease of collaboration.

Contacts and alliances.

An important task of a representative office in China is actively seeking key contacts for both the company and the entire sector. This includes building relationships at high levels of administration as well as within industry associations and sector chambers. Through these efforts, the representative office can open new opportunities for collaboration and establish lasting connections that support the company’s growth in the local market.

Market analysis and reports

In China, access to market data is extremely limited and often lacks transparency. Unlike the structured Western system, there are no reliable, centralized sources of information. Data is collected over years from scattered, fragmentary, and often inconsistent materials in terms of reliability.

A local representative office capable of systematically gathering and analyzing such data becomes a strategic asset for the company, enabling precise validation of market strategies for China, Asia, and ultimately, on a global scale.

A gateway to Asia

A local representative office for a company or sector in China serves as an excellent starting point for expanding operations to other Asian markets. In markets like Japan or Vietnam, where personal relationships are crucial in business, a presence in China facilitates easier networking and trust-building. Additionally, geographic proximity and efficient communication with other countries in the region help create strategic advantages in East Asia.