Online Business in China
be to have a chance to exist in China.
Otherwise, you don’t exist.
The Chinese internet is an isolated, dynamic, and competitive ecosystem that requires a completely different approach to company marketing compared to the West.
It is absolutely essential to implement even basic marketing principles and tools specific to the Great Firewall and design strategies based on local applications. These efforts must, of course, be tailored in form and content to Chinese culture and the Chinese consumer. Without a presence on key platforms such as WeChat, Douyin, Xiaohongshu, or Weibo, even the most well-known brand can go unnoticed by Chinese consumers.
Foreign companies without a legal entity in China face additional challenges when attempting to independently build a website or create corporate social media accounts. According to Chinese law, only a Chinese legal entity can apply for domain hosting, an ICP license, or register social media accounts. The solution is to either establish a company in China or use the license of an existing Chinese company.
Internet users in China
Age distribution
of internet users in China
Age distribution
of internet users in China
Educational structure
of internet users in China
Educational structure
of internet users in China
Income structure of internet
users in China by monthly earnings
Income structure of internet
users in China by monthly earnings
